Tag Archives: Events

Posted on Mon, May 27, 2019 @ 1:40 pm

Earlier this month I attended Consensus 2019, the leading blockchain and crypto event. And oh boy, let me tell you, there was some great food for thought. Between a presidential candidate speaking in favor of blockchain technology and tech giants such as IBM, Amazon Web Services (AWS), and Microsoft all making announcements of further plans for blockchain, the future looks bright for the technology.

Cryptocurrency is not going away

One bite of information that really stood out was that cryptocurrency is not on the decline. Anytime soon, at least. Below is a modified pie chart I made from what I gathered at the conference. As you can see, the biggest slice of the blockchain space is cryptocurrency. While it seems like that will be the case for the foreseeable future, enterprise adoption of blockchain, with platforms like Ethereum, Fabric, and Corda, is accelerating.

More and more players will enter the enterprise blockchain space, and more platforms will be created. Even now, big organizations across domains like Healthcare, Logistics, and Financial Services are exploring what blockchain technology can do for them.

Don’t get me wrong—the crypto space will continue to be a big slice of the pie. What this means is that the blockchain pie as a whole will get bigger.

Some slices will get bigger than others

Stablecoins, a form of cryptocurrency designed to address the price swings seen in other cryptocurrencies, are gaining in popularity. The indication is that stablecoins will continue to grow in the crypto space and will slowly take the place of tokens and alt coins.

I can’t wait to see what Consensus 2020 brings, and I look forward to seeing if these taste changes in the industry will continue. What trends do you think are in store for blockchain?

Are you currently exploring the possibility of implementing blockchain technology in your organization? The OFS tech team would love to show you a demo of our accelerators and prototypes and exchange ideas on how you can start working with blockchain technologies. Contact us here.

About the Author

Ganeshram Ramamurthy is ObjectFrontier’s technical director and heads technology for presales. For many years, Ganesh has been designing and developing enterprise applications across various domains. He has a keen interest in emerging technologies and is now spearheading blockchain initiatives at OFS.

Posted on Mon, Nov 11, 2013 @ 1:55 pm

Software is Now Your Brand – an Event Featuring Independent Research Firm Analyst John McCarthy

Sponsored by ObjectFrontier Inc. (OFS) for the New Jersey Technology Council (NJTC)

software_brand_eventTomorrow, Tuesday, November 12, 2013


Eatontown, NJ

Click Here For More Information!

For all companies now, regardless of whether they make cars or appliances, sell insurance or rent apartments, software is driving more and more of their revenue.  Whether through innovative mobile apps, responsive social media, gamified websites, embedded software or sophisticated back-end transaction engines, businesses now must leverage all these tools to compete for market share.  For companies that have never thought of themselves as being in the software business, it’s time to think again.

Guest Speaker John McCarthy, a VP & Principal Analyst from Forrester Research, Inc., will provide major insights on how the software assets of a company represent a key part of the brand experience and the firm’s differentiation.

Whether its mobile banking apps on phones, infotainment systems in cars, or the proactive diagnostics running in wind turbines or washing machines in homes, the user experience determines how the customer perceives the product and the brand.  This change creates huge new requirements around how software products are developed, how mobile apps are built and how IT systems are designed. The session will look at the services and business implications and opportunities behind the software-as-the-brand dynamic. This program will be a wake-up call for many organizations and a warning to IT departments who wish to avoid being banished to the back office forever. 

With 27 years of experience at Forrester, John McCarthy is a key contributor to Forrester’s work on predicting the business impact of technology. John has more than 12 years of insight into the development of a global delivery model for IT services and product development.

OFS, a premier Product Development Services Company, helps software vendors and forward-thinking corporations to innovate using software in a more strategic way to drive and increase market share.

Date: Tuesday, November 12, 2013

Location: Yorktel, 61 Corbett Way, Eatontown, NJ 07724

Time: 8:00 am – 12:00 pm


About OFS

OFS provides software-enabled businesses with product engineering skills to help build web-based and mobile software products (iOS, Android, Blackberry, Windows) that drive revenue for their business.  In 2009, OFS (www.objectfrontier.com) began executing a strategy for growth by hiring sales and delivery experts, putting new processes and infrastructure in place, and growing its offshore team substantially to prepare for new business.  As a result, OFS has expanded rapidly in the North American market, adding several multi-billion dollar companies to its client list.  OFS has tripled in size since then and now has a team of over 400 professionals spread across its US offices in New Jersey, Philadelphia, Washington DC, Atlanta, and its offshore facility in Chennai, India.


Posted on Thu, Oct 31, 2013 @ 7:00 am

Innovative software is turning into a real game-changer for many businesses, even though they are not in the technology space. Forrester Research recently pointed out four industries in particular as becoming increasingly software-centric in today’s plugged-in world. For companies in these industries, the way they view software has changed. Software is now being used to establish their brands and to differentiate themselves from their competition. The New Jersey Technology Council (NJTC) will host a November event to cover the implications of this trend:

  Software is Now Your Brand

An Event Featuring Independent Research Firm Analyst John McCarthy

Sponsored by OFS for the New Jersey Technology Council (NJTC)

Tuesday, November 12, 2013

8:00 am – 12:00 pm

Guest Speaker John McCarthy, a VP & Principal Analyst from Forrester Research, Inc., will provide major insights on how the software assets of a company are a key part of the brand experience and the firm’s differentiation.

The following four industries will be discussed as being particularly affected by this software-is-the-brand trend:

  1. Information Services
  2. Retail and eCommerce
  3. Financial Services
  4. Media and Entertainment

Below is a highlight of the software endeavors that companies in each industry must undertake in order to stay competitive in this digital age.

1. Information Services – Companies in this industry are using software to go beyond just presenting data; they are actually helping their users to visualize and interpret data through the use of advanced software platforms. By merging data from numerous sources and interpreting it in a way that’s valuable to their customers, information service providers can enhance their offerings and brand their company as a technology forerunner in today’s modern world.

2. Retail and eCommerce – Retailers are utilizing omni-channel software platforms to unify their brands’ products, prices, and promotions across all shopping channels – websites, mobile apps, television, bricks and mortar, catalogs, etc. The software also manages customer interactions by tracking purchases, website visits, loyalty program participation, and social network usage in order for retailers to gain the most insight into their consumers and to create an optimal customer experience for each. Location-awareness technology presents another way to personalize a shopper’s experience. Businesses can digitally welcome shoppers when they step foot in their stores, suggest products based on their personal shopping history, point them toward sales, and track their movement in the store to further analyze their behaviors.

3. Financial Services – Mobile banking has become a critical avenue for financial services to engage customers today. Individuals can check their personal accounts, transfer money, make a deposit, and pay their bills whenever and wherever they want. Businesses can view their financial management dashboard, including real-time stock prices, news and alerts that help them quickly make informed and strategic decisions. Insurance firms’ apps let customers easily find an agent, pay a bill, update their policies, and make a claim at any time. All of this software in the financial services industry also requires advanced security controls and monitoring to protect customer money and information.

4. Media and Entertainment – Cable providers and media distribution companies must change the way they deliver, manage, and bill for their content, as consumers are adopting new ways of consuming media, for example by using mobile devices instead of their televisions. Additionally, digital rights management software is needed to place advanced “digital locks” on music, videos, and other media to fight copyright infringement. Complex software is also required by film studios, who desire film production software that reflects the latest advancements in 21st century technology.

Posted on Fri, Mar 8, 2013 @ 1:46 pm

gamificationbanner-resized-600As gamification continues to gain momentum in the business world today, it’s not surprising that M2 Research predicts the gamification market will reach 2.8 billion in direct spending in the US by 2016.  But what is it that businesses are looking to have gamification accomplish for them? Gamification, the application of game design and mechanics to non-game activities, is enticing businesses with its ability to encourage skill development, to influence behaviors, and to enable innovation.  Let’s take a look at how gamification can achieve positive outcomes in these areas for your business.

1. Employee Skill Development

Add the word “challenge” to any activity, and people, through our competitive and goal-seeking human nature, become intrigued.  The use of game-like elements can transform a corporate training program from something employees have to do, to something they want to do.  Today’s emerging workforce has grown up with video gaming, therefore making it a promising channel for promoting job training.

The two main approaches to gamifying a training program, according to Gartner:

  • Create a game layer to be played after the lesson material is presented, incorporating points systems, levels, and badges to encourage competition.  This approach tests the knowledge the employee has gained from the lesson.
  • Turn the lesson itself into a game that uses not only points, levels, and badges, but also simulation and animation in order to create a virtual environment where trainees can acquire and practice new skills.  The Army, CIA, and FBI all utilize this type of game with great success, as they create simulations designed for new recruits in order to prepare them for actual scenarios they will face on the job.

2. Customer and Employee Behavior Change

Games are appealing to people.  By using a game as a way of interacting with a target audience, a business has a greater chance of influencing their behavior in ways that satisfy their business goals, since people are drawn to and encouraged by games.

Engage Customers:

  • Use gaming elements to get customers to interact with your products, whether online or in a store using geolocation on their mobile device.  Award them points, allow them to virtually customize your products, and let them spend points towards getting new products.  This can increase their loyalty and turn them into advocates for your brand.
  • Use gaming elements to change customer behaviors so they can bring down your costs. Health insurance companies have created games that inspire their customers to get healthy, thus reducing medical bills the company has to cover.  Users track their progress and record key health metrics like blood sugar levels and weight loss.  Based on whether they reach their health goals, they can win rewards.

Engage Employees:

  • Motivate your employees to complete mundane tasks like filling out timesheets, expense reports, and employee feedback forms by turning it into a game.  Create employee profiles, choose avatars, and reward desired behavior.
  • Employ gamified competition across your enterprise, as sales departments have long been doing.  Include results-tracking, leaderboards, and rewards as ways to stimulate productivity.
  • Use social networking elements to immerse your employees in the gamified experience, making it one of shared success and competition.

3. Business Innovation

Businesses can use game mechanics to motivate and inspire their teams to participate in innovation.  Gartner says games designed to enable innovation are set up as a defined space of play, with specific game rules and tools, but which have an end-point that is deliberately unknown.  That is because the company wants to challenge employees to think outside the box in order to solve the problems in the game, promoting critical thinking, collaboration, and creativity. Accomplish this by:

  • Setting up an open-ended game that allows users to arrive at their own conclusions. By not leading users through a scripted game path and end-point, you allow users to explore new ideas and possibilities that can lead to so many different innovative outcomes.
  • Having lots of players engaged in the game in order to allow more possible ideas and solutions to be uncovered for the business.
  • Ensuring the challenge is well-articulated and directly connected to your business’s goals and objectives. The motivations of the enterprise, the stakeholder, and the teams involved must all be aligned in order for gamification to succeed in stimulating innovation.

Whether it be to revitalize your corporate training program, to engage with customers and employees, or to encourage innovation, gamification can be applied across the enterprise to positively impact your business operations.

For more information and ideas on gamification in the enterprise, attend next week’s gamification event organized by OFS and hosted by the New Jersey Tech Council:

Gamification and the Enterprise: Perfect Together

Thursday, March 14, 2013


Woodbridge, NJ

Look out for future postings from OFS on gamification and how to ensure your gamified apps won’t fail when put into use!

Posted on Fri, Mar 1, 2013 @ 4:09 pm

If you ask someone to describe their favorite game, many people will easily list several – whether they are board games such as Monopoly, console games like Xbox’s Halo, or online games played on a computer or mobile phone, everyone can recall a game they love. Games offer us fun and interactive ways to socialize with friends and family or to spend a few minutes just decompressing after a busy day. But why do we get so much enjoyment out of gaming?

Games actually satisfy human nature’s inherent desires for achievement, recognition, competition, and self-expression. By satisfying these natural needs so effectively, games can even become addictive as we desire more and more of this fulfilling feeling. Unsurprisingly, this love of gaming has led to a huge industry, topping $65 billion dollars worldwide in video gaming alone according to Reuters. The business world is now taking note of this inherent love of gaming and finding ways to utilize it for accomplishing their business goals and objectives.

“Gamification” is the term used for this process of adding gaming elements to a non-traditional game setting in order to engage with customers or employees in a memorable and fun way. Incorporating the following game characteristics into a software system makes for a more interactive experience for the user:

  • Earning points, bonuses, or virtual currency
  • Advancing to different levels of play
  • Achieving goals
  • Engaging in competition through challenges, contests, and trivia
  • Being recognized by leaderboards, badges, and titles

By offering a more interactive portal for their customers or employees, businesses are realizing the positive impacts of improved employee performance and increased customer loyalty.

gamification_track-resized-600Here at OFS, a client recently approached us asking for software that would help with their employee retention. They were experiencing a very high turnover rate with their customer service reps, as the nature of their job is tedious and repetitive. OFS worked with them to devise a new software application that would be easy to use and engaging for their employees in order to alleviate this monotony and incent the staff.

Building on the iPad version we built for them, OFS then conceived a ‘gamified’ version of this application, incorporating point systems, badges, leaderboards, avatars, and methods of self-expression to increase the fun factor and to encourage more active engagement in their job.  The Management of this company realizes the true business value this application could bring to them, resulting in:

  • Employees who are fielding customer calls faster and more accurately
  • A real connection being established between employees and their work
  • Improved employee retention

They are now seeking to include gamification as an effective way to get them to these goals. And they are not the only ones. According to Gartner estimates, 40% of Global 1000 organizations will use gamification by 2015 as the primary mechanism to transform their business operations.

With so much buzz around this hot new trend, it is important to explore it now and to evaluate how it could be applied to your business strategy. OFS is organizing an upcoming event through the New Jersey Technology Council:

Gamification and the Enterprise: Perfect Together
Thursday, March 14, 2013
Woodbridge, NJ
 A panel of gamification gurus will discuss how gaming technology is being used to encourage customers and employees to engage in certain desired behaviors and to incent employees to problem solve in their work.  We hope you will be able to join us for this important event!

Look out for future postings from OFS on how to apply gamification principles to your business strategy!