Tag Archives: Software is Your Brand

Posted on Thu, Aug 11, 2016 @ 7:00 am

With the multitude of devices owned by consumers today and the large amount of time they spend using them daily, businesses are realizing the powerful impact that good software can have on driving revenue. Software provides a personalized, direct way for businesses to reach their customers, and it is continually being used by forward-thinking firms to come up with new and original ways to accomplish business goals.


Posted on Wed, Jun 25, 2014 @ 7:00 am

Picture1c-resized-600Check out OFS’s latest article, featured as the cover story in this month’s issue of NJTC’s TechLifeSciNews!

Click Here for Article

These days, your smartphone fulfills many roles beyond just being a medium for audible conversation. It is your personal assistant, your calendar, your DJ, your TV, your camera, your library, your navigator, your researcher, and the list goes on… Ever wonder if the role of “doctor” could be added to that list?

It sounds like a far stretch, but in reality, the latest mHealth apps are doing some truly remarkable things to help reduce or eliminate inconvenient and lengthy trips to the doctor, hospital, or lab as well as to improve personalized patient care.

With better and smarter mobile technology, patients will start to see entirely new methods of delivering patient care – through digital means.

Read Full Article

Posted on Tue, Apr 22, 2014 @ 7:00 am


Though smart TV’s have been around for several years, businesses involved in television programming and ads are just now beginning to take advantage of the possibilities they offer for engaging viewers. Smart TV’s add a whole new layer of engagement to the traditional TV viewing experience. Watching TV is no longer a one-sided experience, where viewers passively observe and listen. It is now an interactive experience, with digital apps embedded right in your TV! By providing interesting digital content and convenient purchasing opportunities that connect with a TV show, channel, or commercial, businesses can elevate their viewer’s experience and extend their customer’s engagement with their brand.

With the advanced capabilities of the latest Samsung Smart TV’s, an abundance of smart TV software apps are being developed by businesses hoping to capitalize on this emerging technology. Many of these apps go well beyond just providing the ability to go online or access an existing application through your TV. Smart TV apps are being developed to pair perfectly with the TV viewing experience. These differ greatly from mobile apps, as they have a much larger screen size to work with, are manipulated by remote control, and are accessed solely for the purpose of enhancing the television program the user is watching.

ObjectFrontier recently worked with a client to develop a smart TV app to accompany a major upcoming sporting event the client is broadcasting. Viewers will be able to watch all the excitement of the sporting event while they simultaneously access the app to view in-depth info and stats including player bios and background, performance history stats, comparisons to other players, photos of past competitions, and detailed layouts of the competition sites. The app puts the control in the viewers’ hands, allowing them to find out what they want to know, when they want to know it. Sports announcers can only say so much while covering a live event, so smart TV apps like this let sports fan viewers instantly find the stats and info they crave, right on their TV!

By providing viewers with more of what they’re looking for, smart TV apps are creating a deeper, more interactive television experience that causes viewers to linger longer on these programs and channels. For any station looking to increase their viewership and make more money in advertising, smart TV apps provide an ideal way to attract and engage viewers in this modern tech world.

But their effect goes beyond just businesses in the television industry and extends to any business that advertises or appears on TV, as the airtime of their product or service can be linked up to software that gives the viewer immediate access to their brand. For example, while viewers are watching a show, they can click to learn more about the specific clothing and fashions they see actors wearing, instantly finding out who makes them, how much they cost, and then ordering them on the spot if they so wish! While watching commercials, viewers can similarly click on a product they’re interested in, find out the full details, and place an order if desired!

With this ability for the viewer to delve deeper into the products they see on the screen, a brand could actually create an individualized, custom experience for each viewer through intelligent software. By incorporating advanced data analytics that allow a TV to “learn” the behaviors and preferences of its owner(s), brands could gain insight into their customer and better market to them through personalized, immediate experiences in their TV apps, rather than relying solely upon their brief, generic TV commercials to get their message across.

Software has great potential to impact branding for any company involved in television programming or ads. In looking at the 4 dimensions of Forrester’s “TRUE” brand compass for building a stronger brand, quality smart TV apps have the ability to propel businesses forward in all 4 areas:

  • Trusted – Provide your TV app users with accurate, up-to-the minute information related to the products or shows they’re watching so they turn to you as their trusted source for enhanced TV programming.
  • Remarkable – Synchronizing your TV app with a broadcast creates an enhanced, interactive experience that will be sure to get people talking.
  • Unmistakable – Get your smart TV apps out there early and you’ll be known as a technology forerunner in today’s world of tech-savvy customers.
  • Essential – Viewers will seek out your channel or product first as the elevated level of entertainment and convenience your smart TV apps provide becomes a “necessary” in their lives.

Software in TVs is changing the game for any brand involved in television ads or programming. Smart TV apps allow businesses to go from just talking at people in their shows or commercials to actually engaging them in an experience. Rather than branding themselves “on” TV, businesses can now brand themselves through a TV because of the interactive software they provide!

For more information on how to create a digital edge over your competition, click here.

Posted on Mon, Apr 14, 2014 @ 7:00 am

Our last post, “mHealth Apps Will Transform Patient Care Amidst Digital Disruption” introduced the major impact that today’s Digital Disruption is having and will have on the healthcare industry. A number of recent mHealth apps are paving the way for effective, inexpensive digital forms of patient treatment and care. Read on for more mHealth app examples, and see how they are changing the rules of the game for the healthcare industry!

  • Mobile Apps to Track Sleep Patterns

An astonishing 113 million people in America describe themselves as “sleep concerned”, meaning they have trouble getting a restful night’s sleep (Digital Disruption, Forrester Research). Many of these people never do anything about it though because sleep studies to analyze sleep patterns and determine treatments are extremely expensive and require a full night spent at a hospital or lab. New, convenient ways of tracking sleep with wristbands and bedding, such as aXbo and Beddit, that integrate with your mobile device, are providing an easier and much cheaper way for concerned sleepers to get valuable data on their sleep habits. As time goes on and the capabilities of these trackers and their software get more advanced, they could replace the need altogether for expensive and difficult overnight sleep studies, as all the data could instead be collected at home by oneself and then interpreted by advanced software.

  • A Prescription-Only Mobile App to Treat Diabetes

BlueStar, the first prescription-only mobile app in the US, is meant to help those living with type 2 diabetes by providing real-time coaching, support, and education. A recent article by mHealthNews explains how, “at present, BlueStar takes into consideration the patient’s medical history, current glucose readings and treatment regime, as well as the current medications before dispensing its advice.” Additionally, by utilizing the latest technology in big data analytics, this app could have the power to interpret millions upon millions of bits of random health data, looking for patterns and then extracting relevant and valuable insights for the patient. It could aggregate and analyze the patient’s health data with the data accessible in millions of medical books and publications to potentially provide diabetes patients with an optimal, personalized treatment plan.

With an app like this, digital is going beyond just providing a new ease and convenience and is actually improving patient care. In 2012 Jason Jacobs, CEO of Runkeeper, predicted, “Your phone will soon be your new doctor”. If mobile apps can actually analyze a patient’s unique situation through big data analytics, apps may indeed soon play the role of doctor by accurately determining the best course of patient care. Compiling patient medical history, test results, and current treatments, and then searching through the gigantic mass of information in medical reference materials, apps can find a solution that’s custom tailored to each patient and direct the best course of care for them.


Because of all the new value that digital can provide in the healthcare industry, businesses are finding that they must now treat their software with the same care as they do their underlying products or services (“Software Must Enrich Your Brand”, Forrester Research). And they are realizing that this software must be top-quality. Look no further than the national rollout of the Affordable Care Act this past October, and it is easy to see how bad software can instantly damage a brand or ogranization. Good software is now integral to the success of a healthcare company, as we see the healthcare industry being rapidly disrupted by our digital world. Customer needs and expectations are rising fast. If healthcare companies don’t find a way to provide digital value, innovators and disruptors from outside the industry will find a way to break in and do so. We are living in The Age of the Customer, and whoever delivers on customer needs, including the needs they don’t even realize they have yet, will come out on top in this disruption.

But providing digital value is not as easy as simply building a mobile app that integrates with your products or services. There are thousands upon thousands of medical apps out there, most of which provide little in terms of real medical value to the customer. Look for our next blog on how to design healthcare apps with true value in order to avoid the digital dumpster!


Posted on Mon, Apr 14, 2014 @ 7:00 am

iPad_stethoscopeIt is often difficult, although necessary, to find the time to make a trip to the doctor’s office for a medical checkup, test, or treatment. Having to take off work, rearrange schedules or take the kids out of school is sometimes your only option. However, with the digital disruption that is under way today, the traditional process of receiving healthcare is starting to shift in a new direction – one that favors patient convenience and improved care through better technology. With this, patients and those in the healthcare industry will start to see entirely new methods of delivering patient care – through digital means.

Just look around and it’s easy to see how our world is quickly becoming digital, with businesses and consumers embracing smartphones, tablets, and mobile apps in their personal and professional lives. However, it is not just that our world is becoming digitized, with data being converted to digital form, and business processes and interactions now be conducted via digital device. In fact, digital is having a much deeper impact on our world. Digital creates entirely new ways to provide new value to customers of businesses in every industry. It is not just through mobile devices, but also through social, cloud, and data analytics technologies that companies are able to create truly innovative, original digital offerings. These days, compelling software is not simply a “nice-to-have” feature in business. Rather, great digital offerings are now table stakes to even compete in today’s world.

The banking industry is a great example of the direction in which healthcare is headed. One bank estimates 80% of its banking transactions occur via online and mobile today, including bill payments, transfers, and check deposits. That’s because forward-thinking banks saw an opportunity several years ago with the internet and then mobile technology to solve a problem their customers didn’t even know they had—having to go to the bank. Nobody has time to go to the bank, and nobody wants to wait in line. But, in the past, it was necessary. Digital disruptors have changed all this. They found a way to provide new value to customers. By utilizing a smartphone’s camera and integrating its functionality with their mobile banking apps, for example, banks created a way for users to deposit checks via mobile device—how easy is that! Banks were able to recognize that this is The Age of the Customer, and any way that you can make the life of your customer easier is a way to win more of them! Despite the large amount of time, effort, and money that was spent to conduct such a wide-scale change, it was a worthwhile move, as mobile banking is considered a standard in the industry these days.

mHealth Apps Transform PatientJust as the need for visits to brick-and-mortar banking locations has greatly dwindled with the advent of mobile banking, so too will the healthcare industry be affected by the digital disruption. Innovators, many from outside the industry, will find digital solutions to problems that customers didn’t even know could be solved. Not having to go to the doctor’s office to receive a medical evaluation? Not having to go to a lab to get medical tests done? Not having to pay an arm and a leg for routine medical care? These are some of the ways that today’s digital disruptors will shake up the healthcare industry with technology. Indicators of the start of this change include the following mHealth apps:

  • A Prescription-Only Mobile App to Treat Amblyopia

Health 2.0 Berlin details the German app, called Caterna Vision Therapy, and how it provides eye-training exercises for children with amblyopia by stimulating their weaker eye with therapeutic light stimuli on the screen. The stimuli can be adapted to the interests of each child and are presented as a game so children remain focused and engaged. These vision treatment exercises don’t require expensive visits with a vision specialist to perform them, but rather can be experienced from the comfort of the patient’s home and at the patient’s convenience. The app has been proven both to improve patients’ vision and to significantly reduce their time spent wearing an eye patch.

  • A Mobile App That Tests Your Blood

Created by Qloudlab Technology, this soon-to-be-released app is a blood test specifically designed for patients undergoing anticoagulant treatments to prevent blood clots. YahooTech explains how the test works: “The system requires placing a single-use, microstructured plastic layer of film on top of [a mobile] device’s screen…Patients then place one drop of blood on the film via capillary action,” and then the app uses the device’s touchscreen technology to detect a variation of changes in the blood sample, recording any disruptions it finds. The app allows the patient to perform the test at home, on their own time, within a few minutes, rather than having to travel to a lab or hospital every few days for blood monitoring. This kind of at-home testing will expand in the future to include other tests that can make use of a mobile device’s sensors and inexpensive device attachments, giving patients a greatly desired convenience, giving doctors a way to receive digital results instantly, and giving insurance companies a way to provide certain medical tests cheaper.

Look for our next blog post for two more mHealth examples on how digital is transforming this industry and for ways to build better mHealth apps!


Posted on Mon, Nov 11, 2013 @ 1:55 pm

Software is Now Your Brand – an Event Featuring Independent Research Firm Analyst John McCarthy

Sponsored by ObjectFrontier Inc. (OFS) for the New Jersey Technology Council (NJTC)

software_brand_eventTomorrow, Tuesday, November 12, 2013


Eatontown, NJ

Click Here For More Information!

For all companies now, regardless of whether they make cars or appliances, sell insurance or rent apartments, software is driving more and more of their revenue.  Whether through innovative mobile apps, responsive social media, gamified websites, embedded software or sophisticated back-end transaction engines, businesses now must leverage all these tools to compete for market share.  For companies that have never thought of themselves as being in the software business, it’s time to think again.

Guest Speaker John McCarthy, a VP & Principal Analyst from Forrester Research, Inc., will provide major insights on how the software assets of a company represent a key part of the brand experience and the firm’s differentiation.

Whether its mobile banking apps on phones, infotainment systems in cars, or the proactive diagnostics running in wind turbines or washing machines in homes, the user experience determines how the customer perceives the product and the brand.  This change creates huge new requirements around how software products are developed, how mobile apps are built and how IT systems are designed. The session will look at the services and business implications and opportunities behind the software-as-the-brand dynamic. This program will be a wake-up call for many organizations and a warning to IT departments who wish to avoid being banished to the back office forever. 

With 27 years of experience at Forrester, John McCarthy is a key contributor to Forrester’s work on predicting the business impact of technology. John has more than 12 years of insight into the development of a global delivery model for IT services and product development.

OFS, a premier Product Development Services Company, helps software vendors and forward-thinking corporations to innovate using software in a more strategic way to drive and increase market share.

Date: Tuesday, November 12, 2013

Location: Yorktel, 61 Corbett Way, Eatontown, NJ 07724

Time: 8:00 am – 12:00 pm


About OFS

OFS provides software-enabled businesses with product engineering skills to help build web-based and mobile software products (iOS, Android, Blackberry, Windows) that drive revenue for their business.  In 2009, OFS (www.objectfrontier.com) began executing a strategy for growth by hiring sales and delivery experts, putting new processes and infrastructure in place, and growing its offshore team substantially to prepare for new business.  As a result, OFS has expanded rapidly in the North American market, adding several multi-billion dollar companies to its client list.  OFS has tripled in size since then and now has a team of over 400 professionals spread across its US offices in New Jersey, Philadelphia, Washington DC, Atlanta, and its offshore facility in Chennai, India.


Posted on Fri, Nov 8, 2013 @ 7:01 am

Check out this month’s issue of TechNews, the official publication of the New Jersey Technology Council, for a spotlight on OFS!

NJTC_Better-resized-600TechNews November 2013 Vol. 17 Issue 8

OFS CEO Rich Napoli is featured in this issue’s “Corner Office” article. Learn how he led the company to triple-digit growth in each of the past 3 years! (pgs. 6 & 7)

Read on for OFS’s featured cover article “Software is Now Your Brand”. Discover how software is playing an ever-larger role in our everyday activities, both at work and at home, and what that means for your business. For those who think they’re not in the software business, it’s time to think again! (pgs. 16-18)

Posted on Thu, Oct 31, 2013 @ 7:00 am

Innovative software is turning into a real game-changer for many businesses, even though they are not in the technology space. Forrester Research recently pointed out four industries in particular as becoming increasingly software-centric in today’s plugged-in world. For companies in these industries, the way they view software has changed. Software is now being used to establish their brands and to differentiate themselves from their competition. The New Jersey Technology Council (NJTC) will host a November event to cover the implications of this trend:

  Software is Now Your Brand

An Event Featuring Independent Research Firm Analyst John McCarthy

Sponsored by OFS for the New Jersey Technology Council (NJTC)

Tuesday, November 12, 2013

8:00 am – 12:00 pm

Guest Speaker John McCarthy, a VP & Principal Analyst from Forrester Research, Inc., will provide major insights on how the software assets of a company are a key part of the brand experience and the firm’s differentiation.

The following four industries will be discussed as being particularly affected by this software-is-the-brand trend:

  1. Information Services
  2. Retail and eCommerce
  3. Financial Services
  4. Media and Entertainment

Below is a highlight of the software endeavors that companies in each industry must undertake in order to stay competitive in this digital age.

1. Information Services – Companies in this industry are using software to go beyond just presenting data; they are actually helping their users to visualize and interpret data through the use of advanced software platforms. By merging data from numerous sources and interpreting it in a way that’s valuable to their customers, information service providers can enhance their offerings and brand their company as a technology forerunner in today’s modern world.

2. Retail and eCommerce – Retailers are utilizing omni-channel software platforms to unify their brands’ products, prices, and promotions across all shopping channels – websites, mobile apps, television, bricks and mortar, catalogs, etc. The software also manages customer interactions by tracking purchases, website visits, loyalty program participation, and social network usage in order for retailers to gain the most insight into their consumers and to create an optimal customer experience for each. Location-awareness technology presents another way to personalize a shopper’s experience. Businesses can digitally welcome shoppers when they step foot in their stores, suggest products based on their personal shopping history, point them toward sales, and track their movement in the store to further analyze their behaviors.

3. Financial Services – Mobile banking has become a critical avenue for financial services to engage customers today. Individuals can check their personal accounts, transfer money, make a deposit, and pay their bills whenever and wherever they want. Businesses can view their financial management dashboard, including real-time stock prices, news and alerts that help them quickly make informed and strategic decisions. Insurance firms’ apps let customers easily find an agent, pay a bill, update their policies, and make a claim at any time. All of this software in the financial services industry also requires advanced security controls and monitoring to protect customer money and information.

4. Media and Entertainment – Cable providers and media distribution companies must change the way they deliver, manage, and bill for their content, as consumers are adopting new ways of consuming media, for example by using mobile devices instead of their televisions. Additionally, digital rights management software is needed to place advanced “digital locks” on music, videos, and other media to fight copyright infringement. Complex software is also required by film studios, who desire film production software that reflects the latest advancements in 21st century technology.

Posted on Wed, Oct 23, 2013 @ 7:00 am

For those who think they’re not in the software business, it’s time to think again…

Going through your daily routine at home and at work, if you stop and notice, you will find Banner_Article_Software_Brand_(6)-resized-600that software is playing an ever larger role in your everyday activities. No longer is software confined to your computer. It is spreading to meet your needs wherever you are and whenever you need it. Software is on your phone, your car dashboard, your refrigerator door, your home security system, even your athletic shoes! It’s replacing the need for books, televisions, GPS’s, checkbooks, and other standalone items. With the combination of mobile, smart products, social media, data visualization and analytics, software is starting to invade every aspect of our lives as businesses realize the incredible opportunity it offers them to provide their products and services in a new way.

With this pervasion of software in today’s world, even though your firm may not be in the tech business per se, you are starting to see that software is becoming a daily means by which your customers engage with your business. Software that gives your customers new, easier, faster access to your products and services is becoming a major way to differentiate yourself from your competitors, regardless of what you make or do. Having innovative features and a compelling design that engages your customers actually gets you new business in today’s fast-paced, mobile world. That’s because no one has time today to tolerate anything less than the convenience that good software brings.

For example, a bank that provides a mobile app with the ability to deposit checks while on-the-go, or an auto insurer with an easy-to-use mobile app for capturing photos and data at a collision scene will now drive new customers to their business based primarily on the ease and accessibility that their company’s software innovation provides. This is especially true with the millennial generation, who only interact with companies that let them conduct their entire relationship through a mobile device. Therefore, software must now be considered an integral part of a company’s brand regardless of what their underlying product or service actually is.

In effect, because of this new reality, software is now what defines your brand.

Forrester Research has used the phrase “software-is-the-brand” to describe such non-tech companies who are finding that more and more of their business value is coming from software-based products and services:

It is the software that operates at key mobile customer touchpoints, defines the interaction with the consumer, and, ultimately, acts as the main product differentiator.

(Forrester Research, Inc., Non-Tech Companies Become The New Market For Software Product
Development Services
, August 2013).

Forrester names the following four industries especially as becoming “increasingly software-centric”:

  • Information Services
  • Retail and eCommerce
  • Financial Services
  • Media and Entertainment

Look out for OFS’s next blog article which will highlight the software endeavors required of companies in in each industry in order to stay competitive in today’s tech world.

Also check out the upcoming event:


Tuesday, November 12, 2013

8:00 am – 12:00 pm

Yorktel, 61 Corbett Way, Eatontown, NJ 07724

Sponsored by OFS for the New Jersey Technology Council (NJTC)


Guest Speaker John McCarthy, a VP & Principal Analyst from Forrester Research, Inc., will provide major insights on how the software assets of a company represent a key part of the brand experience and the firm’s differentiation.

The session will look at the services and business implications and opportunities behind the software-as-the-brand dynamic. This program will be a wake-up call for many organizations and a warning to IT departments who wish to avoid being banished to the back office forever. 

With 27 years of experience at Forrester, John McCarthy is a key contributor to Forrester’s work on predicting the business impact of technology. John has more than 12 years of insight into the development of a global delivery model for IT services and product development.

Posted on Fri, Sep 6, 2013 @ 8:51 am

Today, software is universally more important to a business’s goals than ever before.  Mobile devices are now in the hands of the majority of Americans, and it’s changing the way we do business.  According to the Pew Research Center, as of summer 2013, 56% of American adults have a smartphone, and 34% own a tablet.  These devices are pervading the public, presenting an optimal opportunity for businesses to promote their brand through the innovative features mobile devices offer.  Until now though, software was simply a supplement to your brand.  Your business built a website ─ because everyone else was doing it.  You built a mobile app ─ because it was a cool thing to do.  But now that a mobile app is an expectation for these users, who interact with software around the clock, it’s necessary to take your software to the next level to differentiate your business.  Software is now your brand.  Mobile devices are in your customers’ hands all day, and they’re now demanding the same quality experience from you that they receive from brands like Apple.

shutterstock_46709995-resized-600Keeping your software up-to-date, compelling, and innovative for the modern consumer, however, is not easy.  It requires rapid releases to resolve issues quickly and to stay relevant to the needs of your user. Social media, blogs, and open forums have facilitated and increased customer communication in recent years, providing businesses with almost immediate feedback from their user base.  Listening and responding to it results in more satisfied customers, better product ideas, and increased revenue in most instances.  Neglecting it will often leave your brand to be lambasted unapologetically all over social media.  The rapid releases needed to avoid this public flogging are something that traditional IT shops don’t have experience with because software wasn’t central to driving revenue before.  In today’s modern, tech-savvy world though, a rapid velocity of releases is necessary, and an agile methodology is the only way to get you there.

Advantages of Agile Software Development:

Release Your Software Quicker –

  • You can begin work immediately without having to take time to flesh out the project requirements initially.  That’s because agile focuses first on quickly creating a bare-bones product with only critical functionality, so the most important features are completed first.  The details take shape as the project progresses so time can be used efficiently.
  • Operating in short sprints keeps the work focused and prioritized.
  • Software testing is conducted throughout the project rather than simply at the end. This is done to avoid any hold-up in testing that would delay the release date.

Add Features Late in the Game –

  • Agile development velocity allows for rapid response to change in a project, as agile is an adaptive method that encourages continual planning.
  • Given that today’s world is so fast-paced, your project’s targeted consumer and the needed capabilities may change over the course of development.  With agile, you can modify and add to the application requirements throughout the project so that the final product is one that is still of value to your users when it is released.

Minimize Overall Risk –

  • The tight feedback loops characteristic of agile velocity produce regular and measurable results, creating a transparent view of the project’s status.  It’s easy to see where the project is and where it’s going.
  • The daily stand-up meetings required to keep up with the velocity of agile development allow for easy collaboration and continual process evaluation.  Any miscommunications can be caught early and any necessary improvements to the development process can be made easily.

Meet Your Deadlines –

  • Software development is more predictable with agile.  Agile velocity is easy to calculate and track, making it a useful and efficient planning tool.
  • With this, the business can then have confidence knowing that the delivery dates they set will hold up for customers.

With software now critical to the survival and success of your brand, it is necessary to update your strategy for developing it.  Adopting an agile methodology will accelerate the velocity of your software releases and allow you to stay current in this ever-changing, modern tech world.